Attrition Rates in Call Centres and Managing Attrition Rate by Best Essay

Attrition Rates in Call Centres and Managing Attrition Rate by Best HRM Practices - Essay Example ers resign or retire and are not replaced (Dictionary.com, 2010) Attrition rate is higher at the junior level, and the retention rate after probation period of 6 months varies from 80 - 85 per cent. Factors causing attrition could be categorized as the factors inherent to the industry, social factors, factors relating to phase of the industry and other general factors related to all industries. A research through questionnaire survey has been conducted to supplement literature review for establishing the causes for high level of attrition in Call Centers and discuss the role of HRM in managing attrition with reference to the findings. BPO is a fast growing industry in the emerging economy like India and the contribution of BPO to its economic development is significant. Budhdwar et al. (2009, p.353) quotes, â€Å"†¦ it is estimated that India controls 44 per cent of world outsourcing business (NASSCOM, 2005a)†. According to Business Maps of India.com (2010) â€Å"The growth in the contribution of BPOs to Gross Domestic Product has shown a steady rise from 1.2% to 5.4%†.   It further states â€Å"Service Sector of Indian Economy  contributes to around 55 percent of Indias GDP during 2006-07 ...   the service sector witnessed a rise of 11 percent in the year 2006-07 against the 9.8 percent growth in 2005-06†. Chatterjee writes, â€Å"The annu al contract value added up to $ 290 million in September quarter 2010 as against $129 million in the corresponding period previous year, according to global research firm Everest.† The service industries in general are on faster growth track in the developed countries. Kollewe (2010) writes â€Å"The dominant service sector expanded at its fastest pace in more than three years in February, data released this morning showed.  Ã¢â‚¬ ¦ A sub-index measuring new business in services increased to 57.5 from 53.4, the highest since September 2007. Encouragingly, job prospects improved in the service sector, with the employment reading

Marketing Communication and Branding Assignment Example | Topics and Well Written Essays - 750 words

Marketing Communication and Branding - Assignment Example This essay demonstrates that advertisement poster is one of the most effective elements of integrated marketing communication. Keeping the objectives of the marketing communication for Travel worth in mind, certain posters can be prepared to use in the campaign planned by the company. The posters for the company would include an attractive message to catch the eyes of the viewer, which would help the company to get customers. The main objective of Travel worth is to obtain travelers for their adventure tours and in order to achieve it; the posters should contain certain facts about the adventure world and certain images related to fun in the tours. The tagline for the posters can be ‘Payless, Have more, Do more’, which would represent that the cost of the tour would be less, fun and adventure would be more. There should be certain schemes on the poster to attract the customers such as, ‘Be the first one to avail the discounts on the Tour, and be the last one to ava il the discounts on the Fun’. These lines would also attract the adventure lovers to avail the schemes offered by Travel worth. The poster should preferably be bright in colors such as yellow or red, which would easily catch the eyes of the customers. The poster should contain certain images of the previous tours arranged by the company and the experiences that the travelers had. All these factors would make the poster meaningful as well as effective for the company to attract the customers and grab their interests for the products offered by the particular company.... In relation to the mentioned objectives in question number one, it can be stated that the model would help to identify the situation, the crisis in the market, and it would also help to plan a campaign to attract new or existing customers. The model would help to take different strategies. To spread awareness about company and its existing Tour programs, the campaign will be effectively used as a strategic objective. In order to create a different image of the organization and to attract the consumers, a tactical approach will be taken by providing various schemes and discounts. In relation to existing situation of economic downturn the company can take a decision to propose certain discounts or sale to their customer, which would help them to acquire new travel lovers. In keeping with the strategic viewpoint, up gradation in the better news paper or in other media for advertisement of the company would be made and which would be implemented through the actions. Travelworth would get ample scope to maintain the sustainability with the help of IMC and SOSTAC model. In the period of downturn in the European economy the companies are basically fighting for the sustainability in the market, and to save the existing customers and the brand name. SOSTAC model would help Travelworth to be stable in the market and to gain new customers and revenue2. Question 3 Q.3. Advertisement poster is one of the most effective elements of integrated marketing communication. Keeping the objectives of the marketing communication for Travelworth in mind, certain posters can be prepared to use in the campaign planned by the company. The posters for the company would include an attractive message to catch the eyes of the viewer, which would help the company to get